The 5 Elements of a Successful Classified Ad
…it’s so easy to write a classified ad
It’s easy to forgive people for thinking that it’s so easy to write a classified ad. I mean, after all, you only are just filling out an online form. How hard could it be? It’s not like this is some sort of a complicated brain surgery. It’s not like you are engaged in some sort of highly convoluted branch of commercial law. How hard and difficult is it to fill an online form?
If that’s your attitude, or line of thinking, then you are leaving a lot of the complexities of classified ad out. In other words, you are setting yourself up for failure. It’s not just a simple matter of data entry, describing the product you want to sell, listing out the specifications, and of course, naming the price. It’s more than that because whenever you’re dealing with any kind of ad, you’re automatically dealing with human psychology.
You have to address 5 key sales elements; otherwise, you are not going to make a sale. When you fill out a classified ad form, you are engaging sales, so you have to start thinking like a sales person. You have to frame your activity in light of the outcome that you desire. You are trying to sell something, get people excited, get people to whip out money from their pocket and give it to you. That takes work and attention to detail, and that’s why you need to keep a laser focus on the 5 elements of a successful classified ad.
You are trying to sell something, get people excited,
get people to whip out money from their pocket and give it to you.